Marketing to Increase Student Engagement
Faced with a total disruption of traditional engagement due to the pandemic, I collaborated with a marketing team to conduct a comprehensive student needs assessment. We designed and deployed a targeted survey, utilizing qualitative coding and data analysis to identify critical gaps in resource awareness. These insights led to a strategic pivot toward multiple high-velocity social media campaign. This digital-first strategy transformed how we communicated, resulting in a measurable increase in student participation and resource utilization compared to when the pandemic started.
After conducting a survey of students who expressed interest in the arts, I presented our findings to the Arts NC State Board of Directors.
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We used Qualtrics to build the survey, then analyzed our results and coded the open-ended answers. I presented our findings to the ARTS NC State Board of Directors to help them make decisions about events for future semesters.
After coding the qualitative data from the survey, we found that a few students expressed the need for ARTS NC State to conduct more anti-racist and accessible practices. So I was asked to put together a report to highlight the progress ARTS NC State had made to be socially equitable and what steps needed to be taken to be considered anti-racist.
